Art of the Title

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High Fidelity (2000)

High Fidelity
Some people never got over Vietnam or the night their band opened for Nirvana. I guess I never got over Charlie.
—Rob Gordon
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Title Designer RICHARD MORRISON:

When working on this sequence I kept three notions in mind: make it original, simple, and distinctive enough. I believed simple content would be the answer to a finely tuned piece of work. Hence, the sequence abounds in this somewhat old-fashioned vintage style ‘brand identity’ approach with a titled logotype centrally set in a 3D background movement.

I knew the film would be humorously philosophical. So I thought it was perfectly natural to create some kind of a retro feel to reflect some of the older classic films, but also keep it feeling fresh and contemporary at the same time. Understanding where the film sat in its surroundings was absolutely vital. Although it is a short piece, the level of difficulty was naturally quite high – timing being one of the main reasons. Many creatives will tell you that short pieces are the most difficult ones because you need to ensure that you make the most of every single second, graphically and visually.

  • Credits

Title Designer: Richard Morrison

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Title sequence

  • Title Designer

    Richard Morrison
  • Category

    Film
  • Styles

    3D, live action, main title, mixed-media, situational type
High Fidelity
  • Film Director

    Stephen Frears
  • Release Date

    March 31, 2000
  • Aspect Ratio

    1.85:1
  • Studio

    Buena Vista Pictures
  • Country

    UK
  • Language

    English
  • Reviews

    Reviews on Letterboxd
  • IMDb has full details

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