Art of the Title

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Puras Joyitas (2007)

Puras Joyitas
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The live-action stick-up has us staring down the barrel of the ice cream man’s artillery (is that a MAC-10…like from the 80’s!?).

From there we dive into the graphic action of César Oropeza and Henry Riveros’ opening title sequence to their film, Puras Joyitas. The new perspective on the reliable post-heist storyline is done with style and heat, the title reveal makes me laugh every time and I’m not sure why. Is it the awesome siren-credits? Or maybe the big buildup to a slight ding -a comic stutter-step to the title reveal?

Rafael Gomez’s original theme is all funk, fuzz and power (hey, are those CHINESE THROWING STARS…like from the 80′s!?).

From Alberto Hadyar, Director/Animator at Anonimo Studio:

The main titles took us approximately four weeks of work. The directors asked us to create an animated open where the audience could understand the mood of the movie. The challenge was interesting because we did the credits as more of a sequence of the movie. The films starts with the set up of the robbery of the armor plated truck and immediately continues to the titles which show the actual event of the gang, “Los Entendidos” (portrayed liked superheroes in comic book,) stealing the truck and escaping from the police.

  • Credits

Director/Animator: Alberto Hadyar
3D/2D Animator: Jesús Márquez
Graphic Designer: Héctor Do Nascimento
Graphic Designer/Ilustrator: David Duimovic
3D Animator: Miguel Díaz
Ilustrator/Traditional Animator: Juan Riera
Junior Editor /3D/2D Animator: Daniel Borrat
Production Studio: Anónimo Studio

Title sequence

  • Category

    Film
  • Styles

    2D, animation, graphic, main title
Puras Joyitas
  • Film Directors

    César Oropeza
    Henry Rivero
  • Release Date

    December 14, 2007
  • Aspect Ratio

    2.35:1
  • Country

    Venezuela
  • Language

    Spanish
  • Reviews

    Reviews on Letterboxd
  • IMDb has full details

Article

  • Writer

    Alexander Ulloa
  • Published

    May 4, 2009

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